Not satisfied riding the length of the UK, Europe and indeed the USA back in 2008, GM Fundraising have just launched their latest charity adventure. ‘Hope 66’, which is sponsored by Mighton Products Ltd, will take a team of cyclists along the iconic Route 66 in the USA.

On 30 August 2013, 15 riders and 6 support crew will start their 14 day adventure from Chicago, Illinois to Santa Monica, California on a 2,616 mile exploit. The riders will be faced with 100 plus mile days in the saddle, the Arizona desert where temperatures will be well in excess of 40 degrees and the torturous climbing of the southern Rocky Mountains.

This latest adventure has been supported by Mighton Products, without whom this fundraising effort would not be possible. This latest GM Fundraising challenge was launched at the Manchester Velodrome, home to British Cycling on 20th September, 2012.

Like every GM Fundraising challenge, each rider and member of the support team will be funding the entire trip themselves, ensuring that every penny raised goes directly to Hope House Children’s Hospices. Over £850,000 has now been raised, with the aim to reach £1million within the next 18 months.

Riders will be tasked with a rigorous training programme that will include a training camp in the Spring in Mallorca, where riders will be in the saddle for up to 6 hours each day. Riders have already invested in new equipment and in a new fitness regime to cope with the demands of the ride.

Mike Derham, chairman of Mighton Products comments: “We’re delighted to support Hope 66 and to provide the platform for the team to achieve personal goals and more importantly raise much needed funds for a very worthy cause. While not cycling myself, I will be very much a part of the support crew.”

Gary Morton, founder and chairman of GM Fundraising concludes: “I would like to say a big thank you to Mighton Products and the team at GM Fundraising for putting this ride together. The hard work now starts and as ever, we look forward to the wonderful generosity of the industry for such a worthy cause.”